Search Engine Marketing (SEM) / Pay-Per-Click (PPC) Advertising:
Running paid advertising campaigns on search engines like Google.
Targeting specific keywords to drive traffic to websites.
Search Engine Optimization (SEO):
Improving a website's visibility in search engine results pages (SERPs).
Includes keyword research, on-page optimization, and link building.
Social Media Marketing (SMM):
Managing and growing a brand's presence on social media platforms.
Includes content creation, community management, and paid social media advertising.
Website Design and Development:
Creating and maintaining user-friendly and visually appealing websites.
Focuses on website functionality, responsiveness, and user experience.
Email Marketing:
Sending targeted email campaigns to nurture leads and build customer relationships.
Includes newsletters, promotional emails, and automated email sequences.
Analytics and Reporting:
Tracking and analyzing marketing data to measure campaign effectiveness.
Provides insights for optimizing marketing strategies.
Creating and distributing valuable, relevant, and consistent content to attract and retain an audience.
Includes blog posts, articles, videos, and infographics.
Content Marketing:
Online Reputation Management:
Monitoring and managing a brand's online reputation.
Includes responding to online reviews and addressing negative feedback.
